Brand ________ are devices that can be trademarked and serve to identify and differentiate the brand.
A) elements
B) value propositions
C) perceptions
D) images
E) extensions

Question

Quizplus · Accepted Answer

Brand elements are specific identifiable components of a brand that can be protected through trademarks, such as logos, slogans, packaging, and other visual or auditory cues. These elements not only identify the brand to consumers but also differentiate it from competitors. Value propositions, perceptions, and images are important aspects of brand strategy but are not trademarkable brand elements. Extensions refer to expanding the brand into new product categories or markets.

Brand ________ Are Devices That Can Be Trademarked and Serve