Brand equity can be built by linking the brand to sources, such as channels of distribution as well as to
other brands.

Question

Quizplus · Accepted Answer

Brand equity can be built through various sources such as advertising, promotion, innovation, channels of distribution, and other brands. Linking a brand to specific channels of distribution or partnering with other strong brands can help enhance brand recognition and reputation, thereby building brand equity.

Brand Equity Can Be Built by Linking the Brand to Sources