The indirect approach to assessing brand equity assesses the actual impact of brand knowledge on consumer response to different aspects of marketing.

Name: The indirect approach to assessing brand equity assesses the actual impact of brand knowledge on consumer response to different aspects of marketing.
Brand: Quizplus
Rating: 4.8 (31 reviews)

Question

Quizplus · Accepted Answer

The indirect approach to assessing brand equity evaluates the sources of brand equity by measuring brand knowledge, not the actual impact on consumer response.

The Indirect Approach to Assessing Brand Equity Assesses the Actual