The ________ determines the marketing program's ability to affect the customer mindset and is a function of the quality of the program investment.
A) customer multiplier
B) market multiplier
C) shareholder value
D) program multiplier
E) price elasticity

Question

Quizplus · Accepted Answer

The program multiplier determines the marketing program's ability to affect the customer mindset and is a function of the quality of the program investment. It measures how effective the marketing program is in generating desired customer responses, such as awareness, knowledge, liking, preference, conviction, and purchase.

The ________ Determines the Marketing Program's Ability to Affect the Customer