A brand that is seen as prototypical of a product category is easy to extend outside the category.

Name: A brand that is seen as prototypical of a product category is easy to extend outside the category.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A brand that is seen as prototypical of a product category often faces challenges when extending outside the category because consumers strongly associate it with the original product category, making it harder for them to accept the brand in a different context.

A Brand That Is Seen as Prototypical of a Product