In its focus on bottom-line financial value, the ________ approach often overlooks the "option value" of brands and their potential to affect future revenues and costs.
A) brand equity
B) brand value chain
C) customer tracking
D) customer equity
E) brand extension

Question

Quizplus · Accepted Answer

The customer equity approach primarily concentrates on the current financial value derived from customers, potentially neglecting the future revenue and cost implications associated with the brand's "option value" or its ability to open up future opportunities.

In Its Focus on Bottom-Line Financial Value, the ________ Approach