Which of the following is NOT a weakness of a customer equity perspective (relative to a brand equity perspective)?
A) It offers limited guidance for go-to-market strategies.
B) It has quantifiable measures of financial performance.
C) It ignores the advantages of creating a strong brand.
D) It overlooks the option value of brands.
E) It does not fully account for social network effects or word-of-mouth.

Question

Quizplus · Accepted Answer

Customer equity perspective does not have quantifiable measures of financial performance as it focuses on lifetime value of a customer rather than short-term financial metrics such as revenue or profit. The other options listed are weaknesses of customer equity perspective relative to a brand equity perspective.

Which of the Following Is NOT a Weakness of a Customer