As a major steel manufacturer, SteelMakers Inc. focuses on having the most efficient manufacturing processes in place. The company believes that its competitive edge lies in its ability to offer the best prices. They also maintain an excellent distribution network that ensures wide availability of their products. SteelMakers has a ________ orientation.

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SteelMakers Inc. focuses on efficient manufacturing processes and offering the best prices, which indicates a production orientation. This orientation emphasizes the importance of production efficiency and scale to lower costs and improve product availability.

As a Major Steel Manufacturer, SteelMakers Inc