In a growing trend called __________ marketing,such activities concentrate on getting as close and personally relevant to individual customers as possible.
A) grassroots
B) behavioral
C) retail
D) business
E) VALS
Correct Answer:
Verified
Q1: Establishing and communicating the distinctive benefit(s) of
Q3: Robert is the owner of an car
Q4: _ defines a person's major concern,such as
Q5: Joe and Emily have just divorced.Which of
Q7: Regardless of the type of segmentation scheme
Q9: Men and women tend to have different
Q11: By mapping the densest areas,the retailer can
Q12: Behavioral segmentation variables include:
A)benefits,user status and income
B)benefits,user
Q13: If a marketer decides to segment a
Q17: A _ consists of a group of
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