Cosmetics Firm Estée Lauder Markets Brands That Appeal to Women

Cosmetics firm Estée Lauder markets brands that appeal to women (and men) of different tastes: The flagship brand,the original Estée Lauder,appeals to older consumers;Clinique caters to middle-aged women;M.A.C.to youthful hipsters;Aveda to aromatherapy enthusiasts;and Origins to eco-conscious consumers who want cosmetics made from natural ingredients.This is an example of ________ marketing.

A) undifferentiated
B) differentiated
C) concentrated
D) niche
E) micro