When purchasing disposable surgical gowns,Changi Hospital's vice president of purchasing analyzes whether the hospital should buy disposable gowns or reusable gowns.If the findings favor disposable gowns,then the operating-room administrator compares various competitors' products and prices and makes a choice.Surgeons influence the decision retroactively by reporting their satisfaction with the particular brand.In this situation,the surgeons perform the role of the ________.

Question

Quizplus · Accepted Answer

Surgeons perform the role of user in this situation, as they are the ones who will directly use the surgical gowns. The vice president of purchasing and the operating-room administrator play the roles of decider and buyer, respectively. The gatekeeper role is not applicable in this scenario as there are no specific individuals whose job is to control or limit access to the purchasing decision.

When Purchasing Disposable Surgical Gowns,Changi Hospital's Vice President of Purchasing