Primary data can be collected in several ways. Installing CCTV cameras in a retail store whereby consumers' actions can be recorded is an example of ________.

Question

Quizplus · Accepted Answer

The collection of data through CCTV cameras in a retail store is an example of observational research, as it involves observing and recording consumers' actions without interfering with their behaviors. Focus group research involves gathering a small group of people to discuss a specific topic, while survey research involves collecting data through questionnaires or interviews. Behavioral research typically involves experiments to study behavior, and experimental research involves manipulating variables to study their effects.

Primary Data Can Be Collected in Several Ways