Which of the following is true of qualitative research?

Question

Quizplus · Accepted Answer

Qualitative research is particularly useful for uncovering consumer perceptions and attitudes that may be difficult to measure with quantitative approaches. It typically involves smaller sample sizes and is less structured than quantitative research methods. Qualitative research is also more exploratory in nature and does not generally result in easily generalizable findings. The results and conclusions from qualitative research may differ across researchers due to differences in methodology, sample selection, and interpretation.

Which of the Following Is True of Qualitative Research