The ________ phase of marketing research is generally the most expensive and the most prone to error.

Name: The ________ phase of marketing research is generally the most expensive and the most prone to error.
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Data collection is the most expensive and time-consuming phase of marketing research as it involves actually collecting data through surveys, observations, or experiments. It is also prone to errors as there may be biases in the data collection process or errors in recording the data.

The ________ Phase of Marketing Research Is Generally the Most