Marketing effectiveness rating instruments and marketing audits are approaches to ________.

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Marketing effectiveness rating instruments and marketing audits are tools used in strategic control, which evaluates the overall effectiveness of a company's marketing strategy and makes adjustments to reach strategic goals. Annual-plan control focuses on evaluating performance against a specific plan, profitability control focuses on measuring profitability, efficiency control focuses on optimizing resources, and statistical control involves using statistical methods to evaluate performance.

Marketing Effectiveness Rating Instruments and Marketing Audits Are Approaches to ________