A2Z Inc.is a producer of a wide variety of consumer goods in Malaysia.It has successfully captured a huge share of the domestic market and has been able to create a very strong brand.It is now considering a foray into foreign markets.Its board of directors decide to first try out some of its products in the neighboring country of Indonesia.A2Z plans to eventually expand its presence in other countries,after they analyze the impact of their entry into the Indonesian market.A2Z Inc.is following a ________.

Question

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A2Z Inc. is adopting a waterfall approach, where it plans to enter foreign markets one at a time, starting with Indonesia, and then gradually expanding to other countries based on the success in the initial market. This method contrasts with a more simultaneous entry into multiple markets, as seen in the sprinkler approach.

A2Z IncIs a Producer of a Wide Variety of Consumer Goods