A2Z Inc.is a producer of a huge variety of consumer goods,from soaps to shower gels,and shampoos to detergents.It is a market leader in Malaysia and is planning to tap the immense potential in the emerging markets.Market research,however,indicates that the Indian culture and society are substantially different from their Malaysian counterparts.If the company wants to target the masses,which of the following options is most likely to succeed?

Question

Quizplus · Accepted Answer

Introducing smaller sachets of shampoos and detergents at a lower price would be the most effective option for A2Z to target the masses in India. This is because the Indian market is price-sensitive, and consumers prefer to buy smaller quantities at a lower price point. This strategy has been successful for other companies, such as Unilever, in India. Price skimming, predatory pricing, and introducing large family packs may not be effective in this market as they do not cater to the price sensitivity of Indian consumers. The existing strategies in Malaysia may not work in India due to substantial cultural and societal differences between the two countries.

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