For its first global ad campaign for Infiniti luxury cars,Nissan chose to tap into its Japanese roots and association with Japanese-driven art and engineering.This is an example of ________.

Question

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The country-of-origin effect refers to the influence that the country of manufacture, assembly or design has on a consumer’s positive or negative perception of a product. In this case, Nissan is leveraging its Japanese roots and association with Japanese-driven art and engineering to create a positive perception of the Infiniti luxury cars.

For Its First Global Ad Campaign for Infiniti Luxury Cars,Nissan