Inception, a recent Hollywood blockbuster, had created a lot of interest among viewers even before its release due to the credentials of its makers. The movie was discussed in social network pages and discussion forums. The discussions increased after its release and it helped the movie do good business. Which of the following most closely describes the type of marketing discussed in this example?

Question

Quizplus · Accepted Answer

The example describes word of mouth marketing, as the increased discussions about the movie in social network pages and discussion forums contributed to its success.

Inception, a Recent Hollywood Blockbuster, Had Created a Lot of Interest