Apple created a lot of publicity before the release of its tablet computer, iPad. The product was discussed in online communities and social networks. Many booked the product in advance, ensuring good initial revenues for Apple. The company published periodic updates of the product creating huge expectation in the minds of customers. This pre-launch publicity can be viewed as ________ marketing.

Question

Quizplus · Accepted Answer

Buzz marketing involves creating excitement and anticipation among customers through word-of-mouth and online discussions. This is exactly what Apple did before the launch of the iPad, making A the best choice. Stealth, ambush, and undercover marketing involve more deceptive or aggressive tactics, which do not apply to Apple's approach. Direct marketing involves directly targeting customers through advertising and promotional messages, which was not the main approach for the iPad launch.

Apple Created a Lot of Publicity Before the Release of Its