The Singapore Traffic Police's Don't Drink and Drive campaign uses a voice-over that says,"The problem with drinking is you don't know when to stop." People know the dangers of drink-driving,and the commercial is a refreshing reminder of the dangers.This is an example of ______________.

Question

Quizplus · Accepted Answer

The campaign serves as a reminder to people about the dangers of drink-driving. It is not providing new information, therefore it cannot be classified as informational advertising. It is also not promoting a brand or organization, so it is not institutional advertising. Similarly, it is not comparing itself to other brands or products, so it is not comparative advertising. Finally, it is not reinforcing any behavior, as it is promoting people to avoid drink-driving, rather than encouraging it.

The Singapore Traffic Police's Don't Drink and Drive Campaign Uses