When shopping for tires for your car, you notice that the manufacturer you have selected has tires for your car priced low, average, and high, based upon performance and features. This is an example of what type of product-mix pricing?

Question

Quizplus · Accepted Answer

This is an example of product-line pricing where the manufacturer is pricing their tires based on the performance and features offered. They are offering a range of prices for their product line to cater to different customer segments with varying needs and budgets.

When Shopping for Tires for Your Car, You Notice That