Trendz Inc. is a leading brand of fashion clothing and accessories based in Hong Kong. After gaining a strong foothold in Hong Kong, the company wants to foray into foreign markets. The management at Trends knows that people residing in other countries are likely to have different tastes and preferences, so they may have to redesign some of their offerings. Which of the following strategies is Trendz using?

Question

Quizplus · Accepted Answer

The geographic-expansion strategy involves entering into new geographic markets, such as foreign countries. To be successful in new markets, it is necessary to understand the unique tastes and preferences of the local customers and sometimes modify existing products accordingly. Therefore, Trendz is using a geographic-expansion strategy.