Subway restaurants are positioned as offering healthy, great-tasting sandwiches. ________ allows the brand to create a point-of-parity (POP)on taste and a point-of-difference (POD)on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafés.

Question

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Straddle positioning allows the brand to create a POP on taste and a POD on health with respect to fast-food restaurants and a POP on health and a POD on taste with respect to health food restaurants and cafés. This type of positioning involves balancing the benefits offered by two or more categories to create a unique position that appeals to a wider range of customers.

Subway Restaurants Are Positioned as Offering Healthy, Great-Tasting Sandwiches