The Mandarin Oriental's use of computer systems to keep track of guests' preferences is an example of which of the following?
A)Improved flexibility
B)Improved decision making
C)Improved efficiency
D)Customer intimacy
E)Operational excellence

Question

Quizplus · Accepted Answer

The use of computer systems to keep track of guests' preferences allows for a high level of customer intimacy, as the hotel can tailor its services to the specific needs and preferences of each guest. This personalized approach can increase customer loyalty and satisfaction.

The Mandarin Oriental's Use of Computer Systems to Keep Track