UPS's use of web-based tools that allow customers to embed UPS functions such as tracking and cost calculations into their own Web sites is an information systems solution used to achieve customer intimacy.

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By embedding UPS functions into their own websites, customers can seamlessly access UPS services without having to leave their own platform. This helps to create a more personalized and convenient experience for customers, strengthening UPS's customer intimacy.

UPS's Use of Web-Based Tools That Allow Customers to Embed