Li Ning Sports Goods associates itself with the Olympics.It sponsored the Chinese table tennis,diving,gymnastics,and shooting teams.From a marketing management perspective,which of the brand equity drivers is most applicable in the given scenario?
A) the associations indirectly transferred to the brand by linking it to a place or thing
B) the product and all accompanying marketing activities and supporting marketing programs
C) the initial choices for the brand elements or identities making up the brand
D) the profitability associated with brand development
E) the service and all accompanying marketing activities and programs
Correct Answer:
Verified
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