In the ________ method for assessing customer value,customers are asked to rate the importance of different attributes and their suppliers' performance on these attributes.
A)internal engineering assessment
B)importance ratings
C)field value-in-use assessment
D)benchmarking
E)conjoint analysis

Question

Quizplus · Accepted Answer

The importance ratings method involves asking customers to rate the importance of different attributes and their suppliers' performance on these attributes. This method directly gathers customer perceptions and evaluations, making it distinct from the other options listed.

In the ________ Method for Assessing Customer Value,customers Are Asked