In the ________ Method for Assessing Customer Value,customers Are Shown

In the ________ method for assessing customer value,customers are shown a "benchmark" offering and then a new market offering.They are asked how much more they would pay for the new offering or how much less they would pay if certain features were removed from the benchmark offering.

A) internal engineering assessment
B) importance ratings
C) field value-in-use assessment
D) benchmarking
E) conjoint analysis