Luxury-goods distributors for Hermés and Kenzo find their markets growing dramatically because of the change in ________.

Question

Quizplus · Accepted Answer

The term "market" refers to the group of people who are interested in a particular product. The fact that luxury-goods distributors for Hermés and Kenzo are experiencing dramatic growth in their markets suggests that the demand for luxury goods is increasing among certain groups of consumers. One of the most likely factors driving this growth is a change in lifestyle, as more people are able to afford luxury goods and are interested in showing off their wealth and status through the products they buy. While attitude, personality, self-concept, and subculture may all play a role in consumer behavior, lifestyle is the most directly related to purchasing decisions and is therefore the best answer.

Luxury-Goods Distributors for Hermés and Kenzo Find Their Markets Growing