Richard Petty and John Cacioppo's ________, an influential model of attitude formation and change, describes how consumers make evaluations in both low- and high-involvement circumstances.
A) introspective model
B) elaboration likelihood model
C) stimulus-response model
D) associative network memory model
E) expectancy-value model

Question

Quizplus · Accepted Answer

The elaboration likelihood model developed by Petty and Cacioppo focuses on how consumers process information and make evaluations when presented with low and high involvement situations.

Richard Petty and John Cacioppo's ________, an Influential Model of Attitude