The degree of perceived risk varies with the amount of money at stake,the amount of attribute uncertainty,and the amount of consumer self-confidence.

Question

Quizplus · Accepted Answer

The statement is true. The degree of perceived risk is influenced by several factors, including the amount of money involved in the purchase, the level of uncertainty associated with product attributes, and the consumer's level of self-confidence.

The Degree of Perceived Risk Varies with the Amount of Money