Sammy's is a fast food chain that offers burgers, sandwiches, and shakes. It focuses its marketing efforts on all the experiences the customers will have on the way to obtaining their food order and eating it. Hence, Sammy's is focusing its marketing efforts on its ________.
A) horizontal marketing system
B) cost versus benefit system
C) consumption system
D) marketing channel system
E) value delivery system

Question

Quizplus · Accepted Answer

Sammy's is focusing on the entire experience and process of obtaining and consuming their products, which aligns with the concept of a value delivery system. This system encompasses all the steps and experiences that add value to the customer.

Sammy's Is a Fast Food Chain That Offers Burgers, Sandwiches