A market survey by LG revealed that Indians preferred not to mix vegetarian and non-vegetarian food items. Hence, LG refrigerators in India include a special convertible box with separate compartments to store and control the temperature of vegetarian and non-vegetarian food. This is an example of customizing ________ to local needs.
A) advertising media
B) product features
C) packaging
D) brand name
E) labeling

Question

Quizplus · Accepted Answer

The inclusion of a special convertible box with separate compartments to store and control the temperature of vegetarian and non-vegetarian food in LG refrigerators for the Indian market is an example of customizing product features to local needs.

A Market Survey by LG Revealed That Indians Preferred Not