Universal Services,Inc.provides communication services to residential and business customers in rural and small urban communities primarily in India.The company offers services such as local and long distance voice,data,and Internet and broadband product offerings.The company,in an attempt to increase the attractiveness of its offerings,decides to provide special voice and data packages to its customers.The company designs eight different packs that offer varying voice and data benefits to customers.The company then asks a few of its customers to rank the packs in order to choose two best packs.Which of the following testing methods is being used in the above scenario?

Question

Quizplus · Accepted Answer

The testing method being used in the above scenario is conjoint analysis. Conjoint analysis is a research technique used to determine the preferences of customers towards different product features or attributes. In this scenario, the company is testing the preferences of its customers towards different voice and data packages, which are the product features. By asking customers to rank the packs, the company can use conjoint analysis to identify the combination of features that is most preferred by customers.