Joha,a student of the Delhi University,finds many of his classmates have purchased the iPad tablet PC from Apple Computers.iPad,launched a few months before has been identified as a very useful product and many students have rated it highly.Considering all these,Joha decides to purchase an iPad.Which of the following is the adopter group to which Joha belongs?

Question

Quizplus · Accepted Answer

Joha belongs to the early majority adopter group. This group of consumers are slower to adopt new technologies than innovators and early adopters, but they still embrace new products before the majority of the population. They rely on the opinions and experiences of innovators and early adopters before making their purchasing decisions. The fact that many of Joha's classmates have already purchased the iPad and rated it highly suggests that it has already been adopted by the early adopter group, making Joha an early majority adopter.

Joha,a Student of the Delhi University,finds Many of His Classmates