The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than other marketing channels.
A) control
B) data security
C) high involvement selling
D) order conversion
E) individualization

Question

Quizplus · Accepted Answer

The Internet allows for highly personalized and individualized interactions between marketers and consumers through targeted advertising, personalized recommendations, and tailored content. This level of individualization is not as easily achieved through traditional marketing channels.

The Internet Provides Marketers and Consumers with Opportunities for Much