The process of deciding how to allocate company's time among prospects and customers is called ________.
A) targeting
B) prospecting
C) allocating
D) dispersing
E) delegating

Question

Quizplus · Accepted Answer

Targeting refers to the strategic process of determining which prospects or customers to focus on when allocating company time and resources. It involves analyzing factors such as customer demographics, behavior, and purchasing patterns to identify the most profitable or valuable groups to prioritize. Prospecting, on the other hand, refers to the specific activities undertaken to find and engage with potential new customers. Allocating, dispersing, and delegating are more general terms that could be applied to any aspect of resource management, and do not specifically relate to customer targeting.

The Process of Deciding How to Allocate Company's Time Among