Through its inventory management technology and highly efficient shipping practices,IKEA is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices.IKEA's strategy is best described as ________.
A)a focused approach
B)integrative growth
C)differentiation
D)market development
E)overall cost leadership

Question

Quizplus · Accepted Answer

IKEA's strategy of keeping inventory expenditure low and passing the savings on to consumers in the form of low prices reflects an overall cost leadership approach, which is characterized by achieving the lowest cost of production and distribution in the industry.

Through Its Inventory Management Technology and Highly Efficient Shipping Practices,IKEA