After analyzing their company's strengths and weaknesses,top managers at Asia Loans decided to meet the needs of the DINK (dual income,no kids)market segment,Asia Loans simplified its sales contract,restructured its advertising efforts to focus on Google ads,and created a separate customer-service department.Asia Loans' strategy is best described as a(n)________ strategy.
A)overall cost leadership
B)focus
C)differentiation
D)diversification
E)promotional

Question

Quizplus · Accepted Answer

Asia Loans' strategy is focused on catering to the specific needs of the DINK (dual income, no kids) market segment, which is a hallmark of the focus strategy. This strategy involves targeting a narrow market segment and tailoring products and services to meet the unique needs of that segment. Asia Loans' efforts to simplify its sales contract, restructure advertising efforts, and create a separate customer service department are all part of its effort to focus on the DINK segment.

After Analyzing Their Company's Strengths and Weaknesses,top Managers at Asia