A business that concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market is following a differentiation strategy.

Question

Quizplus · Accepted Answer

This statement is correct. A differentiation strategy involves focusing on a specific customer benefit area and achieving superior performance compared to competitors in that area. This benefit area should be valued by a large part of the market, which allows the business to differentiate itself and stand out in the minds of customers.

A Business That Concentrates on Achieving Superior Performance in an Important