Consumers are more likely to share a viral video ad when the brand uses pulsing so it is not too intrusive in the video.

Question

Quizplus · Accepted Answer

Pulsing is a technique where the brand's message is presented intermittently throughout the video rather than constantly. This makes it less intrusive and more effective in getting viewers to share the video. Studies have shown that pulsing can increase the likelihood of a video going viral.

Consumers Are More Likely to Share a Viral Video Ad