Social influence can lead to disproportionally positive online ratings, and subsequent raters are more likely to be influenced by previous negative ratings than positive ones.

Question

Quizplus · Accepted Answer

Research has shown that social influence can indeed lead to disproportionally positive online ratings, but subsequent raters are more likely to be influenced by previous positive ratings rather than negative ones, creating a bandwagon effect where positive feedback leads to more positive feedback.

Social Influence Can Lead to Disproportionally Positive Online Ratings, and Subsequent