Marketing communication activities contribute to ____________.

Question

Quizplus · Accepted Answer

Marketing communication activities such as advertising, public relations, and sales promotion contribute to building brand equity by creating brand awareness, enhancing brand image and reputation, and establishing brand loyalty. This in turn leads to increased sales and revenue for the company. While marketing communication activities may also contribute to public relations and awareness of competition, the primary objective is to build and strengthen the brand. Economic growth may be a result of increased sales and revenue generated through effective marketing communication activities, but it is not a direct contribution.

Marketing Communication Activities Contribute to ____________