Kelly Is the Chief Marketing Officer of Boyd Pharmaceuticals

Kelly is the chief marketing officer of Boyd Pharmaceuticals.She is meeting with Terence,the chief financial officer to decide on the company's marketing communications budget.They decide to trust in the prevailing collective wisdom of the industry as a whole,and not wanting to instigate a communications war,settle on spending only as much as their nearest market rival does on marketing communications.What method did Kelly and Terence use to arrive at the marketing communications budget?

A) objective-and-task method
B) affordable method
C) competitive-parity method
D) activity-based method
E) percentage-of-sales method