The ________________ calls on marketers to develop promotion budgets by defining specific objectives,determining the tasks that must be performed to achieve these objectives,and estimating the costs of performing these tasks.

Question

Quizplus · Accepted Answer

The objective-and-task method is the most appropriate choice as it involves setting specific promotion objectives and then determining the tasks required to achieve them. This method ensures that promotion budgets are based on the specific needs and objectives of the company rather than being driven by competitor or sales figures.

The ________________ Calls on Marketers to Develop Promotion Budgets by Defining