Media coordination can occur across and within media types,but marketers should combine communications channels through multiple-vehicle,multiple-stage campaigns to achieve maximum impact and increase message reach and impact.

Question

Quizplus · Accepted Answer

Media coordination is crucial in order to achieve maximum impact and increase the message reach and impact. This can be done by combining different communication channels through multiple-vehicle, multiple-stage campaigns. Therefore, the statement is true.

Media Coordination Can Occur Across and Within Media Types,but Marketers