A manufacturer uses the company's sales force and trade promotions to carry, promote, and sell products to end users. Which of the following strategies is this manufacturer using?

Question

Quizplus · Accepted Answer

The manufacturer is using a push strategy which involves using the sales force and trade promotions to push their products to end users. This strategy focuses on promoting the product to retailers and other intermediaries to convince them to promote and sell the product to consumers.

A Manufacturer Uses the Company's Sales Force and Trade Promotions