Alcart Solutions is a large distributor of Aldor phones in China.The company distributes products to various retailers in Asia.Recently Aldor received several complaints from its retailers that their orders are not delivered on time.They also complain that Alcart offers preferential treatment to some of the other retailers in the region.This is an example of ________ conflict.

Question

Quizplus · Accepted Answer

This is an example of vertical conflict, which arises between different levels in the distribution channel, in this case between the manufacturer (Aldor) and the distributor (Alcart). The complaints suggest that there are issues with the distributor's fulfillment and treatment of different retailers, indicating a breakdown in the coordination and cooperation between the two levels.

Alcart Solutions Is a Large Distributor of Aldor Phones in China.The