Redo is a market follower in the wristwatch industry. After noticing a shortfall in the market leader's product, Redo improves its product to suit consumer needs and becomes a challenger for the market leader. This is an example of ________.
A) counterfeiter
B) cloner
C) imitator
D) adapter
E) innovator

Question

Quizplus · Accepted Answer

Redo noticed a gap in the market and adapted its product to suit consumer needs. Therefore, it is an adapter, not a counterfeiter, cloner, imitator, or innovator.

Redo Is a Market Follower in the Wristwatch Industry